I just started a new site for Pocatello, Idaho Carpet Cleaning and I am going to track the progress over the next few weeks. This will be a living and breathing post that will be updated several times.
The purpose for this case study is to show you what steps to take (or we take) to positioning a local business on the first page of Google and other sites!
As we travel through this case study we will cover the do’s and don’ts that can make a huge difference.
Here is the 1st video!
SEO also know as Search Engine Optimization and in a nutshell it is creating great content that others are compelled to share. When you content is shared it creates links to your website from other websites.
Google, Bing, Yahoo and other search engines see the links as ‘votes’ and in this ever changing internet world we surf in everyday, those votes help your website rank in the search higher up then it would with out then for specific key word that you have put in your content which you can learn more about that here on my on-page-seo tips.
These ‘votes’ are also known as ‘backlinks’, but you don’t want just any back-links, you want good high power ones from active websites. You may have seen other SEO guys out there telling how to get links by doing some of the following: guest posts, blog comments, and links from other 2.0 websites. They never seem to show you how to get them.
When it comes to the ‘www’ and your business, it could be a bust or a avalanche of money coming in from your online presents. It’s not necessarily the number of backlinks you have, it really comes down to the quality and power of the link.
If you are looking to create a dominating presence online then you must keep reading!
In the never ending sea of sameness you must be taking all of the right steps to utterly rule the web in whatever product or service you are selling.
What do I mean by domination?
Not only will I just give you all of the steps there will be a killer bonus in the last paragraph that you don’t want to miss…
Hey, before you go jumping ahead bro-ski, just just sip on this, you will thank me later, bro!
If you have a business and your not on the internet then you better get your shit together and get your web presence build and build it right! (I’ll do it for you.)
So get your website set up and make sure your on-page SEO is up to par! You can learn more about on-page SEO here. If you miss on this the rest won’t matter much.
Link building is actually pretty simple- you need link from other websites! But not just any old site will do. Your gonna need some power, power that flows natural.
When it comes to creating that page one domination you are going to want links coming from all different sites: social media, other websites, local directories and blogs.
The best link is coming from a the home page of a website and the content is the same topic and the referred site. For an example if your website is about, “construction contractors” it would be best if the website is about construction or at least on that page. Did you see what I did there? lol
A lot of beating on your keyboard and a few mouse pounds away… and wallah you have a brand new website up and running!
I would be willing to bet that you probably have little to no knowledge about building your virtual property for the www, do ya Bob?!?
…is this you?
Well maybe that is an exaggeration, but really times are changing with the rate of speed that technology is going, you must be up to date with it! Not to mention it is going to take some sort of edginess to breakthrough all of the noise getting others to share your content like weed in the mid 60’s.
When it comes to the rate of important factors on being found online, on-page SEO ranks right up there at the top.
Just to make it clear there isn’t one single factor that will get you ranked it is a few things all put together that does the trick.
It is true that you can do too much keyword stuffing, there is a saying that your key-words should make up 2-5% of your text throughout the website or post. We would recommend not paying any attention to percentages. Just write for the end reader.
When it comes down to it you just want the search engines to know what your about and by covering your topic thorough you won’t need to key-word stuffing. Natural organic content will always be best.