When it comes to the rate of important factors on being found online, on-page SEO ranks right up there at the top.
Just to make it clear there isn’t one single factor that will get you ranked it is a few things all put together that does the trick.
Don’t Over Do Your Keywords
It is true that you can do too much keyword stuffing, there is a saying that your key-words should make up 2-5% of your text throughout the website or post. We would recommend not paying any attention to percentages. Just write for the end reader.
When it comes down to it you just want the search engines to know what your about and by covering your topic thorough you won’t need to key-word stuffing. Natural organic content will always be best.